MAREDAMARE

Maredamare 2024 – 20.21.22. júlí 2024 – International Beachwear Fair

SS2025 safnið er nú fáanlegt. The Underbeach Journal.

XVII International Reference Fair fyrir strandfatnað í Evrópu mun fara fram dagana 20. til 22. júlí 2024.

Sumarið 2025 munu yfir 200 vörumerki kynna söfn sín.

Í Flórens eru bestu vörumerkin í þessum geira.

In the last few years, the commitment shown to become an international event led to the vertical growth of some of the biggest brands in beachwear, swimwear kaftans and accessories. Also, the space of 11.000 sqm has been used to display the best underwear, homewear, and accessories. The trade Fair displays 200 brands in each edition, all from the high-end and mid-range segment. It is the only Italian Salon that focuses on beachwear in Europe.

The trade fair Maredamare is now recognized as an international event and has established its unique identity as the only Italian fair for beachwear, underwear and accessories. Today, the fair is the place where the best buyers meet the best companies. It is only through the Fair, the first of its kind in Europe, and one of the largest in the world that companies can reach the top international buyers while also being present on the Italian market.

We believe that fairs need to find a balance between being contemporary and forward-looking, above any marketing tool. Underbeach, the only fashion event organizer to achieve the ISO 20121 certificate that ensures a virtuous attitude in all areas of the exhibition.